Her name was Roberta Paulson...

And I'm back.

Well, that was teeth shatteringly annoying.

Ya know, at first I was expecting some sort of Fight Club homage (Pepsi Max are good at that), with the Bargain Basement Supremes tribute act being the collective Brad Pitt to our heroine's Edward Norton. That, inevitably, turned out to be a stupid idea, although I reckon it would have benefited hugely from blondie shooting herself in the face, killing off her sequined alter ego(s) and herself so that this advert never has to shit on my retinas ever again.

Unfortunately, the reality of the ad is much sadder than an on-screen suicide. Blondie is so chuffed to win 20 measly, stinking pence that you have to wonder what the fuck is going on. Think about it - shimmery imaginary friends, softly lit room, talking to herself - blondie is clearly a mental case, and we're being invited into her addled, drug-filtered mind where she retreats away from the horror of day to day life. That all important 20p? Just another contribution to her smack fund.

If you think about it like that, it's actually the most effective anti-gambling advert ever. Possibly.