I for one hate our new Mr Muscle adverts. I miss the good old days when the sad wimpy man was empowered by the liquid muscle. Now we've got some steroid using cunt mocking us with his unequalable cleaning prowess. At least the loser of days gone by made us feel like we had a chance...
However, this advert takes on a new dimension of strange as it’s in Russian (rather than dubbing on a scale not seen since a 1970s Chinese movie, like our UK version had.) Firstly, Mr Muscle bursts in unannounced upon some poor housewife, who looks like one of the remnants of the eastern European athletics drugging of the 1980s, although thankfully with less facial and armpit hair.
Meanwhile, the confusing Cyrillic bullshit continues and I’m still quite surprised by the fact she’s so calm that some strange man has just wandered into her house. After all, there’s nothing sinister about a buff Russian man with sunglasses bursting into your home. Even stranger, though, is the fact that her first reaction is to show off her unnecessarily large biceps. I have no idea if this is a Russian formality or not. Perhaps other such customs involve shoving your balls in the face of a woman you wish to ask out? As I say I’m not well clued in with Russian etiquette.
However, Mr Muscle seems to be more than just a cleaner, as he tackles the tough stains. It appears he also can deplete other people’s muscles, as this woman finds to her delight. Looks like her days of shaving, and deep voiced conversations are over (shame it wasn’t so simple for the real athletes who were subject to the doping). Still what’s a domestic cleaning advert without a bit of fun poked at gender roles, as Mr Muscle rights the ridiculous ‘wrong’ that is a muscular woman.
I’m sure his next trick will be to insult her cooking, demand a cup of coffee and then force himself upon her, insisting on fulfilling his “rights” as a husband! Just like the good old days, after all we can’t have women showing up their husbands now can we!
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