This advert is actually quite refreshing, and probably more so than an actual gin and tonic - which to me tastes like rat piss with a twist of lemon.
It’s pretty fun and satisfying to see Gordon Ramsey pelted with things which, despite the apparent metaphor of the advert, are probably not all that nice to have dropped on you.
I mean think about it, Lemons and Ice are hard if dropped from high up enough. Also the lemon might get in his eyes – don’t even get me started on what the gin would do as well - and I don’t care how tough and uncompromising he is, it will still hurt. Then again he’d probably react with some f'ing and blinding, so in that sense it would just be another day in the office, or err… Kitchen. Still, saying that, if you turn the music down, it does look like he starts screaming when the ice starts hitting him.
It seems we are just watching Gordon being tortured by a rather inventive sadomasochist, perhaps a disgruntled cocktail waiter from Claridges looking for revenge or whatnot. Normally I would have expected it be one of the kitchen staff getting his own back on Gordon, perhaps by pouring hot soup over his head. This too would be pretty fun to watch, as Gordon staggers around the screen screaming from third degree soup burns. Still I wish the advert was a little longer and we could see more unpleasant things be dropped on Gordon - like some snapping turtles or unsold Chico CDs. Also, I'm wondering what the second course of drinks this madman intends to drop on ol’Ramsey will be. Personally, I'm hoping for flaming B52's.
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