Look - REAL PEOPLE!

Ah, Confused.com... purveyors of dreadful advertising since the dawn of time (or so it seems). Their last line of ads were truly horrible - remember the band of merry imbeciles who gurned at us through our screens with their stupid 2D props? Example? The bloke with the unspeakably awful spiky hair, looming towards us with an expression that says both 'cretin' and 'pathological killer' all at the same time. 

Well, technically things have improved. Gone is the horrible over-acting and 'wacky' cardboard computer screen. Now we have REAL people, with REAL experiences and REAL thoughts. 

Look how REAL they are!

Confused.com have chosen polar opposites of the people in their previous adverts, yet they still appear to be as dumb as their cartoonish counterparts. For instance, our long-haired friend here claims that the company won't ask "loads of complicated questions...", which is mighty nice of them. He even starts off strong on the example front - "... like: what were you doing seven years ago?" Good, because that question would indeed be complicated. And totally irrelevant to an insurance company (unless you spent the whole of 2002 crashing cars into your own house). It doesn't take long for him to fall down though - "Do you like bread?", "Do you have a beard?", "Do you like ice cream?"

Well, the first two are yes or no answers. They couldn't be less complicated. Additionally, the use of 'bread' and 'beard' show a massive lack of imagination on his part - he only moved the letter 'r' two places. And the last one - well actually the last one is less complicated. You see - everyone likes ice cream.