No pride...

I'm sure we're all familiar with this one by now. For the record, it doesn't start right away, there's a 15 second segment beforehand. Why? Fuck you, that's why.

Alright, we can all see what they were trying to do here. Ha ha ha, men are useless aren't they? Ho ho ho, it's only a bit of fun. Yeah, I can see the argument. I mean, we used to have ads like this and this. 

So we all now know that the way women drive uses up considerably more tread on your Goodyears (a name so different, it's registered!) and that they often come close to a Sean Connery style sock-to-the-jaw when their coffee isn't as good as the stuff you get at work. The thing is, these ads were broadcast in the 1970's and 1950's (probably) respectively. Oven Pride's idiot-cast exists now, in the 21st Century - a time where blatant sexism isn't OK anymore. Not that it was OK back then, you understand - it just happened anyway. Sort of like Big Brother does now.

 

If this had come out when these sorts of ads actually existed, it might have had some irony to it. But, as it stands, they may as well have had it spoofing adverts for war bonds for all its cultural relevance. 

Possibly the worst thing to come out of this is the bloke who represents men in this ad. Look at him, the burbling fuckwit. Oh, and don't get me started on that vindictive, spiteful little giggle at the end. She won't be laughing when he clips her because of her shitty coffee.